Beachfront eco-luxury in longboard paradise
Beachfront eco-luxury in longboard paradise
The plane comes down at Ixtapa-Zihuatanejo. Driving north towards La Saladita, the tourism infrastructure thins and the road gives way to sand tracks lined with coconut palms. No large resorts, just a small town and a point break that peels for up to 500 metres. One of the longest waves in Mexico, mellow and forgiving. It has been called the “eternal wave”.
The plane comes down at Ixtapa-Zihuatanejo. Driving north towards La Saladita, the tourism infrastructure thins and the road gives way to sand tracks lined with coconut palms. No large resorts, just a small town and a point break that peels for up to 500 metres. One of the longest waves in Mexico, mellow and forgiving. It has been called the “eternal wave”.
Opened in 2025 at the quiet end of the beach, Samas is the first proper boutique hotel on this stretch of coast. Beachfront, ten rooms, an infinity pool over the ocean, an organic kitchen garden, and a spa. The point itself is a short bike ride away; in exchange you get the most considered and most comfortable place to stay the village currently offers.
Opened in 2025 at the quiet end of the beach, Samas is the first proper boutique hotel on this stretch of coast. Beachfront, ten rooms, an infinity pool over the ocean, an organic kitchen garden, and a spa. The point itself is a short bike ride away; in exchange you get the most considered and most comfortable place to stay the village currently offers.
Rooms
With just ten rooms, the atmosphere stays genuinely intimate. The aesthetic is warm rather than minimal. The villas and suites are built around natural textures, soft light, and the ocean. Each room is individually furnished, so no two are quite alike. What they have in common is exposed timber, open-air bathrooms, and a soft boundary between inside and outside.
Rooms come in three categories. Junior Suites are the entry point, 25 sqm, with a private terrace overlooking the pool. Ocean View Suites offer more space and an outdoor copper tub. Beachfront Villas are the largest (45 sqm), with a private terrace looking straight out to the ocean. All have air conditioning, Wi-Fi, a safe and a minibar.
With just ten rooms, the atmosphere stays genuinely intimate. The aesthetic is warm rather than minimal. The villas and suites are built around natural textures, soft light, and the ocean. Each room is individually furnished, so no two are quite alike. What they have in common is exposed timber, open-air bathrooms, and a soft boundary between inside and outside.
Rooms come in three categories. Junior Suites are the entry point, 25 sqm, with a private terrace overlooking the pool. Ocean View Suites offer more space and an outdoor copper tub. Beachfront Villas are the largest (45 sqm), with a private terrace looking straight out to the ocean. All have air conditioning, Wi-Fi, a safe and a minibar.
Food & Drinks
The kitchen at Samas runs on two sources: the Huerto, an on-site garden, and the local markets and fishermen who supply what the land and sea of Guerrero produce best. The menu reflects this: fresh, tropical flavours prepared with care. Guests can tour the Huerto directly, taste the harvest, and see where their dinner started.
The restaurant is open-air and beachfront, oriented towards the Pacific and the sunset. It serves all day, from breakfast through to dinner. The bar handles the hours in between and after: tropical cocktails, cold beers, the usual rhythm of a good day by the ocean.
The kitchen at Samas runs on two sources: the Huerto, an on-site garden, and the local markets and fishermen who supply what the land and sea of Guerrero produce best. The menu reflects this: fresh, tropical flavours prepared with care. Guests can tour the Huerto directly, taste the harvest, and see where their dinner started.
The restaurant is open-air and beachfront, oriented towards the Pacific and the sunset. It serves all day, from breakfast through to dinner. The bar handles the hours in between and after: tropical cocktails, cold beers, the usual rhythm of a good day by the ocean.
Surfing
The reason to come is a few hundred metres down the beach. La Saladita is a left-hand point peeling for up to 500 metres, one of the longest rides in the country. It is a longboard heaven: slow, mellow, and forgiving. Perfect for trimming and cross-stepping. It works for all levels, even beginners who have plenty of space to learn.
A short walk from the hotel, there is a great break still largely under the radar, the team can point you to it. Within 30 minutes by car, the options open up considerably: The Ranch is another long left, faster and barrelling when the swell is right. La Boca, 20 minutes away, is a fun beach break. Majahua and Troncones offer several more spots for those willing to explore.
It is a year-round surf destination. November through February brings smaller, cleaner, more manageable waves, often glassy until midday. The biggest, longest days come on summer south swells, between April and October. The water stays warm enough that no wetsuit is needed.
The reason to come is a few hundred metres down the beach. La Saladita is a left-hand point peeling for up to 500 metres, one of the longest rides in the country. It is a longboard heaven: slow, mellow, and forgiving. Perfect for trimming and cross-stepping. It works for all levels, even beginners who have plenty of space to learn.
A short walk from the hotel, there is a great break still largely under the radar, the team can point you to it. Within 30 minutes by car, the options open up considerably: The Ranch is another long left, faster and barrelling when the swell is right. La Boca, 20 minutes away, is a fun beach break. Majahua and Troncones offer several more spots for those willing to explore.
It is a year-round surf destination. November through February brings smaller, cleaner, more manageable waves, often glassy until midday. The biggest, longest days come on summer south swells, between April and October. The water stays warm enough that no wetsuit is needed.
Activities
Between surf sessions, Samas has enough on-site to fill the day. The wellness offering is perfect for recovery: morning yoga facing the ocean, botanical oil massages, sauna, ice bath, and even a small gym. The pool takes care of the slow hours: swim, read, nap, board games, repeat.
For those who want more activity, the property has a pickleball court, volleyball, a small soccer field, and pétanque. Bikes are free to borrow, useful for getting to the point or into the village. Further afield, horseback riding and kayaking can be arranged through the hotel.
Between surf sessions, Samas has enough on-site to fill the day. The wellness offering is perfect for recovery: morning yoga facing the ocean, botanical oil massages, sauna, ice bath, and even a small gym. The pool takes care of the slow hours: swim, read, nap, board games, repeat.
For those who want more activity, the property has a pickleball court, volleyball, a small soccer field, and pétanque. Bikes are free to borrow, useful for getting to the point or into the village. Further afield, horseback riding and kayaking can be arranged through the hotel.
The People Behind
Samas arrived the way most good things do in La Saladita: someone came for the surf and never left.
The project is deliberately rooted in its place and community, built with clay from the land and shaped by local craftspeople. The connections also run through the restaurant, from the local fishermen to the garden that helps feed the kitchen. Its sustainability is operational, not decorative. The property runs on solar power, captures rainwater, treats grey and black water on site, and replanted the palms used in its construction.
Samas is more than a beautiful hotel. Its real luxury lies in the experience it creates: a deeper connection to community, the land, and the ocean.
Samas arrived the way most good things do in La Saladita: someone came for the surf and never left.
The project is deliberately rooted in its place and community, built with clay from the land and shaped by local craftspeople. The connections also run through the restaurant, from the local fishermen to the garden that helps feed the kitchen. Its sustainability is operational, not decorative. The property runs on solar power, captures rainwater, treats grey and black water on site, and replanted the palms used in its construction.
Samas is more than a beautiful hotel. Its real luxury lies in the experience it creates: a deeper connection to community, the land, and the ocean.